Apple Event — September 15

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Good morning and welcome. We are so pleased
that you could join us today. We've got some really exciting
product announcements to share with you. As we all continue to make our way
through these difficult times and face the challenges
that COVID-19 is causing in our communities around the world, it's so inspiring how people everywhere
have adapted: working remotely, learning from home and gathering virtually
to stay close to family and friends. And it's been gratifying to see the important role
our products have played in helping people come together,
carry on and move forward. We know that life
won't always be like this, and we're all looking forward
to better days. Here at Apple, we feel
a deep responsibility to keep innovating, to continue making products that enrich
people's lives in meaningful ways. Today we're focusing on two products that have played integral roles
in people's everyday lives: Apple Watch and iPad.

Let's get started with Apple Watch. Apple Watch revolutionized
what a watch can do. If you think about it, for over 100 years, the traditional watch really focused on
just one thing: time. Today, it's incredible
what Apple Watch enables you to do right from your wrist. I use my Apple Watch and
its amazing features throughout the day. Before I go out in the morning,
I check the weather. At work, Apple Watch notifies me with everything from messages
to news alerts and keeps me right on schedule. I'm doing my best to stay in shape, so it's great that Apple Watch
keeps track of my workouts and motivates me to close my rings. When I get home,
I use it to open the garage, unlock my door and turn on the lights.

And when I'm ready to settle in, I use Apple Watch
to stream my favorite music. And it's so reassuring
for millions of customers that Apple Watch has introduced
great health features like heart monitoring, cycle tracking
and fall detection and even the ability to take an ECG. No wonder Apple Watch is
the most loved watch in the world. I love reading the many messages
I get every day from Apple Watch users telling me how the watch has changed,
and in some cases, saved their lives. Like Ray from Texas. She'd been experiencing pain
in her stomach, but didn't think it was too serious. When her Apple Watch alerted her
to an elevated heart rate, she realized it really was.

She went to the ER, where it was determined
she was in septic shock. Ray got immediate intervention, but she could have died
without that warning from her Apple Watch. Or Enrique from Spain, who's blind and uses his watch
for everything from speaking the time to reminding him when his appointments are to calling taxis and helping him keep fit. For Enrique, his Apple Watch has become
an essential part of his day-to-day life.

Now I'd like you to meet a few more
of these people and hear their stories. Dear Apple, my name is Kate. It has always been my dream
to become an Olympian, but that can be hard with type 1 diabetes. It was just so many shots
and finger pricks every single day. I went from having to check my blood sugar
manually every 20 minutes to now all I have to do
is just glance down at my wrist, which reads the insulin pack
attached to my side. [crowd cheering] I feel like I don't have type 1
when I'm competing now. [announcer] That is a US
high-school record. That's unbelievable. My name is YJ. Back in February of 2019, I was diagnosed with high blood pressure
and hypertension.

The medications cost me
$2,000 dollars a month, with insurance. That was the tipping point for me. I started tracking my exercises
and started tracking my health, all through my watch. Almost 18 months later,
I am not on any medications, and I am in the best shape of my life. My name is James. We were sitting in the living room, and I glanced down at my watch
'cause it kind of vibrated. It flashed "Increased Heart Rate." By the time we got to the hospital,
my heart rate was 206, and she said,
"Sir, you're going into cardiac arrest." I was 26. I wanted my life, and I didn't want my life just for me,
but I wanted it for my family. I'm thankful to still be here, and I'm thankful for that device
that saved me.

I really love hearing those stories about how Apple Watch helps people
and enriches their lives. And healthcare providers,
insurance companies and businesses are also seeing the benefits
of offering Apple Watch. They know it can make a big difference in the lives of their patients,
customers and employees. Recently, the Mount Sinai Health System
in New York launched the new Warrior Watch Study. Using data from Apple Watch, researchers are studying
the impact of COVID on the psychological well-being
of frontline healthcare workers by identifying early signs of stress while also looking to predict infection
before symptoms appear.

Singapore has one of the world's leading
healthcare systems. This fall, Singapore will become
the first country to leverage the benefits of Apple Watch by offering incentives for people
to use it to stay healthy and active. Apple Watch helps people understand
so much about their health and fitness and to live a better day. This year we're going to take it
even further. Here's Jeff to tell you what's next. Apple Watch has made a profound impact on so many of our customers' lives,
and we continue to be inspired. And this year, watchOS 7 adds
several important health features that take advantage of
the powerful technology in Apple Watch. The new Sleep app uses
the motion sensors to track your sleep. Automatic handwashing detection recognizes the motion and sound
when washing your hands and encourages you to continue
for the recommended 20 seconds.

And watchOS 7 now uses
your motion and heart rate to measure a lower range
of VO2 Max values. Now, the American Heart Association
recommends routinely assessing cardio fitness levels, and VO2 Max is the most accurate way
to capture this. The problem is, it's usually only measured
in specialty clinics. Well, watchOS 7 can now measure
a full range of VO2 Max, which is a powerful predictor
of your overall health. And coming later this year, you can receive a notification if
your VO2 Max drops to those lower levels. Each year, Apple Watch raises the bar, adding new features and technology
that improve our lives. This year, Apple Watch
takes another big leap forward. And I'm excited to show it to you now. This is the new Apple Watch Series 6. The perfect combination of
powerful features and beautiful design. Series 6 is our most colorful lineup ever. There's a new blue aluminum case, this updated
classic gold stainless steel finish, a new gray-black stainless steel
called Graphite and for the first time, a stunning new
Apple Watch (PRODUCT)RED.

Now on the inside, Series 6 is
packed with incredible technology, including a new health sensor
that enables an amazing new capability. Let's take a look. With Apple Watch Series 6, you can measure your blood oxygen
right from your wrist. The new health sensor in Series 6 shines red and infrared light
onto your wrist and measures the amount of light
reflected back. Advanced algorithms use this data
to calculate the color of your blood, which indicates
the amount of oxygen present. The new Blood Oxygen app lets you
take a measurement in just 15 seconds. [watch chimes] And Series 6 also captures
periodic background readings and stores them in your Health app. So if you wear your Apple Watch to bed, it can record background measurements
while you sleep. I'll hand it over to Sumbul to talk more about blood oxygen
and its importance to your health. Blood oxygen saturation,
also known as SpO2, is like a vital sign. It's a key measurement that contains critical information about
your breathing and circulation. Apple Watch
is already a powerful health tool, with apps that measure heart rate
and heart rhythm. And now, adding blood oxygen brings another valuable
health measurement to users.

Blood oxygen and pulse oximetry are terms that we've heard a lot about
during the COVID pandemic. As you breathe,
your heart and lungs work together to deliver oxygen throughout your body. Blood oxygen saturation is an indication
of how well this system is functioning and of your overall respiratory
and cardiac health. And pulse oximetry is how you measure it. Now, the Blood Oxygen app on Series 6
lets you measure your blood oxygen for fitness and wellness purposes
from your wrist anywhere and at any time.

This is a great new tool
for your overall well-being. And to enable future medical discoveries, we're launching three new
health research studies to learn how longitudinal
blood oxygen measurements, along with other health metrics
from Apple Watch, can help manage conditions
that affect the heart and lungs. First, to study how to better manage
and control asthma using physiological signals
from Apple Watch, we're collaborating
with the pulmonary experts at the University of California, Irvine
and Anthem. Second, to learn more about how metrics,
including blood oxygen, can be used to manage heart failure, we're partnering with one of the largest
research organizations in North America, the University Health Network, and the investigators
at the University of Toronto. And finally, as we all continue
to learn more about COVID and understand
the interplay with influenza, we're partnering with the investigators
of the Seattle Flu Study and faculty from the University
of Washington School of Medicine.

We will explore how changes
in blood oxygen and heart rate could be early signals of the onset
of these respiratory conditions. So that's the new blood oxygen feature. We're so excited to bring this important
new health capability to our users. Now, back to Jeff to tell you more about
the new Apple Watch Series 6. Whether you're measuring blood oxygen, making a phone call on your watch or simply checking your Activity Rings, it's all made possible by Apple Silicon. Inside Series 6 is our sixth-generation
System in Package.

It's a purpose-built design
that's absolutely unique in the industry. It includes a high performance
dual-core processor based on the A13 Bionic in iPhone 11 but optimized for Apple Watch. The S6 is up to 20% faster
than the previous generation. Series 6 also has great new features that are perfect
for when you're out and about. Let's head outside and take a look. Because of its energy-efficient design, Series 6 has an even better
Always-On Display, making it easier to read your watch
on sunny days without having to wake the display. Now it's two-and-a-half times
brighter outdoors when your wrist is down. Series 6 also features
a new always-on altimeter that provides continuous elevation
throughout the day. So on your next hike, you can see your elevation change
in real time, right on your watch face. And at any time, no matter where you are, you can measure
your blood oxygen saturation right from your wrist. [watch chimes] Now let's talk about watch faces. The watch face is fundamental
to the Apple Watch experience.

And we're taking faces further this year, starting with some great new designs. And we'd like to share them with you now. [Dye] The watch face is the most powerful
and personal aspect of Apple Watch. Our approach to face design
begins with a deep respect for the history of timekeeping. We combined that sense of craft with the powerful technologies
and capabilities of Apple Watch to create these new faces. The GMT face shows
multiple time zones at once and takes into account where you are. The Count-up face lets you
start tracking elapsed time from any given point. And inspired by classic racing watches, the Chronograph Pro face
features multiple time scales, including a tachymeter to measure speed based on time traveled
over a set distance.

In the Typograph face, numerals can be displayed
in three custom type styles and four different scripts. Every combination is tailored
to fit the face perfectly. We also collaborated with
the artist Geoff McFetridge to create a unique piece of art
for your watch. There are millions of combinations, and a different one animates
when you raise your wrist. The Memoji face brings
your favorite Memoji to your watch. Each one moves and reacts to your touch.

And with the Stripes face, you can show your pride in who you are,
support your favorite team or even match what you're wearing. We're so proud to add to
the legacy of Apple Watch faces with this new collection. In watchOS 7,
we also gave developers new tools to build even more specialized
watch faces. So if you're into surfing,
there's a watch face for that, with apps like Dawn Patrol
to check surf conditions. Or if you're into photography,
there's a watch face for that, with apps like Lumy
to help you track the sun's position. Or if you're a healthcare provider,
there's a watch face for that, with apps like Notable
to see your upcoming appointments. Watch faces have always been a great way
to personalize your Apple Watch.

Another is interchangeable bands. Now, traditional watch bands
have a clasp or a buckle, and they're limited to
a few preset sizes for fit. Well, today we're excited to introduce
something completely different. We call it the Solo Loop. The Solo Loop is remarkably simple. No clasp, no buckle, no overlapping parts. Just one continuous piece. Made from custom liquid silicone, the Solo Loop is stretchable, so you can
easily slip it on and off your wrist. It looks great, and it's durable,
and it's swimproof, so it can go anywhere. It's available in a range of sizes so you can find your most comfortable fit. And it comes in seven fantastic colors.

This new band style is so comfortable, we did another version called… the Braided Solo Loop. It's made from 100% recycled yarn that's meticulously braided
with ultrathin silicone threads, and it will be available in five colors. We're also offering a new take
on the leather band with the new Leather Link, with no loop-back or clasp of any kind. There are also great new updates
for Apple Watch Nike, with fun new Sport Band
and Sport Loop colors plus a new Nike watch face. And for Apple Watch Hermès,
we're introducing the new Attelage band, in both single tour… and double tour. That's Apple Watch Series 6, the most advanced Apple Watch ever. We think you're gonna love
all the amazing new features. This year we're doing
two additional things to make Apple Watch available
to even more people. And the first is an entirely new way
for families to use Apple Watch. And here's Deidre
to tell you all about it. Apple Watch is essential
for staying connected to those you love, whether that's a child or an older adult. Right now,
Apple Watch needs to pair with an iPhone, which is something they might not have.

This is why we're excited
to introduce Family Setup. With Family Setup, you can use your iPhone
to pair watches for your children or older members in your household
who don't have their own phones. And they will have
their own phone number and account. Let me show you how it works. Family Setup enables greater independence
for your kids or older parents. And you have the comfort of knowing
they're just a call away. You get the safety and communication
features that technology can deliver in a device
that can be managed responsibly. For example, you can specify which contacts
your kids can communicate with when using Messages and more.

And you can set up
automatic location notifications. So whether it's Grandma's house,
school or basketball practice… you'll get the reassurance your child is
exactly where you expect them to be. To help them stay active,
kids can now track Move minutes and use all of the other great features
of Activity and Workout in a way that works best for them. Kids can create a Memoji
with just their watch and share it as stickers in Messages
or in the new Memoji watch face. Whether they're learning at home
or in the classroom, the new Schooltime mode
helps kids stay focused with Do Not Disturb,
restricted interaction and this distinctive look, which teachers
or parents can recognize at a glance. These are just some of the ways Family Setup
provides kids and older adults with the powerful and unique
benefits of Apple Watch, even if they don't have an iPhone. Family Setup requires a cellular model
of Apple Watch Series 4 and later and will be available at launch
with these carrier partners… in these regions around the world, with more coming later this year. And that's Family Setup.

Back to Jeff. We think Family Setup will
keep families more connected, giving kids
greater independence and agency and you more peace of mind. The second thing we're doing to make Apple Watch available
to even more people is to create a new model that combines
elements of Series 6 design with the most essential features
of Apple Watch, all at a more affordable price. We call it Apple Watch SE. Apple Watch SE has
the features customers love. It has everything you need
to stay connected, be more active
and keep an eye on your health. And like Series 6, Apple Watch SE uses our largest
and most advanced watch display, allowing you to see
so much more at a glance. More information and apps
on your watch face. More in Messages, Calendar and Maps. And larger and easier-to-read metrics
while you're working out. And for fast access
to information and apps, Apple Watch SE uses the S5 chip, for up to two times faster performance
than Series 3.

And staying connected is even easier
with the cellular models, which allow you to make phone calls,
send messages and more, even without your phone. And with Family Setup, cellular models of Apple Watch SE
will also be great for kids. Customers love using Apple Watch
for fitness and working out, and Apple Watch SE has
the same accelerometer, gyroscope, compass and altimeter as Series 6. And because it has
the latest motion sensors, Apple Watch SE
also supports fall detection, a feature that's made
a lifesaving difference for many Apple Watch wearers. With all of these features and more, including the new capabilities
in watchOS 7, we think Apple Watch SE will be
the perfect watch for many new customers. Apple Watch SE starts at just $279. In addition, we're announcing
Apple Card Financing for Apple Watch, so customers can easily pay
across 24 monthly payments.

Apple Watch Series 6, with the breakthrough
new blood oxygen sensor, starts at just $399. And Series 3 continues
at its great entry price of just $199. With three great Apple Watch models
to choose from, there really is
an Apple Watch for everyone. Now let's talk about what Apple Watch
is doing to protect the environment. Apple's commitment to the environment
spans everything we do, from how we design our products
to the materials that go in them to how they're manufactured. And here's Lisa to share
some of the many things Apple is doing to reduce our environmental footprint. We're proud that all of our corporate
operations worldwide are carbon neutral. And we've done it by replacing
dirty energy with clean renewable power. All of our offices,
retail stores and data centers run on 100% renewable energy. We're also proud that we've cut
our comprehensive carbon footprint by 35% since 2015. And you may have heard we're now taking
our environmental commitment even further, starting with a promise. By 2030, Apple will be 100% carbon neutral for our entire end-to-end footprint, including our supply chain and products.

To keep our promise, we're focusing on
not just the energy we use but the materials needed
to make our products. Let's take a look at Apple Watch. Beginning last year,
our aluminum watch cases are made with 100% recycled aluminum. And for Series 6, we're now using 100% recycled rare earth elements
and tungsten in the Taptic Engine. And we go to great lengths to make sure our products
are free of harmful chemicals. Like all of our products, Apple Watch is free of BFR,
PVC, beryllium and mercury, and the display glass
is made without arsenic.

And all of the fiber in our packaging
comes from recycled sources or responsibly managed forests. Sometimes, it's not what we make
but what we don't make that counts. We know that customers have been
accumulating USB power adapters, and that producing
millions of unneeded adapters consumes resources
and adds to our carbon footprint. So this year, we are removing
the USB power adapter from Apple Watch. We're also helping
our Apple Watch manufacturing partners transition to renewable energy.

That, combined with
removing the power adapter, will result in eliminating
the carbon equivalent of over 50,000 cars
from our roads per year. We have lots more to do,
and we'll have lots more to share in the months and years to come. Now back to Jeff. These actions are significant and lasting, and I'm proud of the great work
Apple is doing to protect our planet. So that's our lineup. Apple Watch Series 6
with the new blood oxygen sensor, the most advanced Apple Watch yet. And the very capable and affordable
Apple Watch SE. You can order both today,
and availability starts this Friday. To celebrate the launch
of the new Apple Watch Series 6, we created a video to show you
just how far the watch has come. And here it is. [woman narrating]
Imagine a future where one day, machine learning will give you
the power to track your sleep. -Imagine–
-[woman] Excuse me, ma'am? [narrator] Yes, can I help you? Yeah, this already does that. [narrator] Oh. I didn't know that. Well, now you do.

Okay. Let's try this again.
It's all right. I'll start again. Imagine one day, a tiny device
with an optical sensor will send you an alert
if your heart rate is too low. [woman 2] Psst. Yes? What? -[whispering] It already does that.
-What? Oh. Okay. Well, how about we'll send you
an alert if your heart rate is too high? It already does that.

All right. Let's try something new. We'll send you an alert
if you're someplace that's too loud. -[watch chimes]
-I just received one of those alerts. Really? [shouting] Well, you should
probably find a quieter place, sir. You should probably
mind your own business. [groans] Okay. -Imagine one day in the future–
-Hold on. -No, no, no! Let me finish.
-One second. -You'll be able to take an ECG–
-It already does that. "It already does that." -I heard that.
-Good. What about continuously
track your elevation? Does it do that? -Does that.
-Right. Got it. -Does that.
-Thank you. -Does that.

Heard it the first time. -Encourages you to stay fit.
-Does that. [watch chimes] Okay. I get it. You're fit. Uh, I don't know.
Will it automatically call 911 if a bear chases you off a cliff
and you take a hard fall? Huh? -Yeah. Already does that.
-Seriously? Yeah. Seriously. You gotta be kidding me. Okay, okay, okay. I got it.
Let's go from the top! Imagine a day, a future– Imagine a future, one day, tiny device,
blah, blah, blah, that uses red and infrared light
to measure your blood oxygen level. Yes, what? No, no, no, no. Don't you dare say it.

-[no audible dialogue]
-I'm sorry. I can't hear you! [watch chimes] Very cute. Well, that was fun. Since the beginning, one of the most profound impacts
Apple Watch has had is helping people be more active. We've been working on something that will motivate and inspire you
even more on your fitness journey. And here's Jay to tell you all about it. Being more active is one of the most
important things we can do for our health. So over the years, we built a range
of features on the Apple Watch designed to motivate
a wide variety of users. We hear from people
who've become healthier just by closing their Activity Rings
each day and friends and family
who are able to motivate each other and stay connected even from far away
with Activity Sharing. And then there are our most competitive
Apple Watch users, who love earning awards
and challenging each other to get fit. One of the Apple Watch's most popular apps
is the Workout app, which has been finely tuned
with powerful algorithms that accurately track
the most important metrics for all the workouts you do.

This year we wanted to push the Apple Watch workout experience
even further, so we're creating amazing workouts
with incredible music, delivered by the world's best trainers. This is the first fitness service
built around Apple Watch. And we'd like to show it to you now. ["Go Time" by TYPO.S playing] Workout, trainer, time, music. [breathing heavily] You're halfway! -Workout.
-Trainer. -Time.
-Music. -Love it!
-Nice work! -You did great!
-See you tomorrow. [man] Workout. Trainer. Thank you for sweating out with us. [man] Time. Music. Introducing Apple Fitness+, a new service for Apple Watch designed
to inspire you to get fit and stay fit. The entire Fitness+ experience
is powered by the Apple Watch in some really cool ways.

Let's take a look at how it works. Apple Watch owners love seeing
all their metrics right from their wrist during a workout. The watch's sensors makes it possible
to see your heart rate, calories burned, pace and distance. And that data helps keep you motivated
and on track, which is awesome. With Fitness+, you simply
choose the workout you want to do from the catalog of videos
on your iPhone, iPad or Apple TV.

And when you start the video, it automatically starts
the correct workout in your Apple Watch Workout app. And it sends those metrics in real time right to the screen
you're viewing the workout. So you have all of your data on your wrist
and on the screen in front of you, and your metrics come to life
to keep you motivated. For example, when the trainer reminds you
to check your heart rate, your numbers get larger, making it easy
to see the details you need.

When you're in the middle
of a tough interval, you see a countdown timer to motivate you
to push through every last second. Your Activity Rings are also
right on the screen, so you can see how your workout
is helping you make progress towards closing your rings for the day. And if you happen to close
one of your rings in the middle of your workout,
you won't miss the celebration. You'll see it in real time,
right on the screen. When the workout is over,
you get a comprehensive summary. And all of that data captured
from your watch's sensors is shown right on the summary screen: calories burned,
average heart rate, distance, pace, even your current Activity Rings. Of course, there's a lot more
to the experience. Fitness+ is launching
with the most popular workout types, so there is something for everyone: yoga… cycling… dance… treadmill walk and treadmill run… strength… core… HIIT… rowing… and even mindful cooldowns. You can do the workouts
with any brand of equipment, and many of the workouts
require just a set of dumbbells or no equipment at all.

Of course, you can do them
wherever it's convenient for you: at home… the gym… outside… or even when you're traveling. We think the flexibility
to do the workout you love when you want and where you want makes Fitness+
the perfect workout companion. Each week,
our incredible trainer team will deliver a wide variety of workouts
from the Fitness+ studio to help keep you engaged.

That's fresh, new workouts every week
across a range of times and instructors. And of course, the trainers will have
the best music to keep you motivated, whatever your musical taste: from Latest Hits and Hip-Hop
to Latin Grooves and Top Country. And if you're also
an Apple Music subscriber, it's easy to save the playlists
from Fitness+ and then listen to them later
in Apple Music, whether you're working out or not. And if you're brand-new to fitness, or it's been a while
since you've worked out, there's an absolute beginner program
built right in.

The program will help you get started, learn the basics of movement and fitness, and get you safely ready
for the studio workouts. We wanted to make it easy
to find all the workouts you love in Apple Fitness+, so they're all located
inside the Fitness app on the iPhone right in the center tab. And you can access the same workouts
from the new Fitness app on your iPad and Apple TV. To quickly get to your next best workout, you'll find recommendations
personalized just for you. Intelligent suggestions will make it easy
to find what you like and also encourage you to discover
new trainers and new workouts to balance out your routine. And that's Fitness+. You get ten different types
of studio workouts, so there's something for everyone, incredible music built into each workout
to keep you moving, and the world's best trainers.

Whether you work out every single day, want to add
a little more fitness to your life, or you just want to get started, we think Fitness+ is gonna
take your workouts to the next level with convenience,
expert coaching and inspiration, and it's all powered by Apple Watch. As with all of
Apple's products and services, we've designed Fitness+
with privacy in mind. All your Fitness+ workout recommendations are powered using on-device intelligence, and when using Fitness+, neither calories, nor the workouts
and trainers you choose will be stored along with your Apple ID. The price is $9.99 per month or just $79.99 for a whole year. And your family will also be able to enjoy
Fitness+ for no additional charge. Fitness+ will be available
in these countries at launch, the service will be available
before the end of the year, and for those purchasing
a new Apple Watch, you get Fitness+ free for three months to help you make 2021
your fittest and healthiest year ever.

And now, I'd like to hand it over to Lori
to share some more exciting news about our services. Apple Fitness+ joins our collection
of world-class subscription services that enrich our customers' lives. These are services that so many of us,
and our families, use every single day, and we want to make it easy
for everyone to discover and enjoy them. So today, I'm excited to introduce… Apple One.

Apple One gives you and your family
all the services you love in one simple plan. It starts with iCloud, the essential service that safely stores
your personal photos, videos and files so you can access them from anywhere. Apple Music, where you can stream 70 million songs
from all your favorite artists. Apple TV+,
with Apple Original series and films which have been nominated for 18 Emmys
in just the first year. Apple Arcade, with over 100 incredibly fun games
you can play anytime, anywhere. Apple One also includes Apple News+, with leading newspapers
and hundreds of magazines. And of course, Apple Fitness+, with its immersive studio workouts
powered by Apple Watch. Apple One makes it easy
to get all these services and find the one plan
that's right for you, starting with the Individual plan,
which offers the best of entertainment, including Apple Music, Apple TV+,
Apple Arcade, plus 50 gigabytes of iCloud.

The Family plan lets you share
all these services with up to five members of your family, plus 200 gigabytes of iCloud. And in countries where available,
there's Premier, which adds Apple News+, Apple Fitness+ and a massive 2 terabytes of iCloud. It's everything for the entire family
for one incredible price. Apple One will be available this fall,
and it includes 30 days free, so you can try any of the services
you don't already have. That's Apple One. Now back to Tim. Now let's turn our attention to iPad. I love my iPad because it is
such an incredibly versatile device. Powerful and easy to use, it enables all of us to do
so many meaningful things every day.

And now more than ever,
iPad has become even more important, keeping us close to the ones we love
when we can't be there in person, helping students learn remotely, helping people express and share
their creativity, reshaping how the world communicates. And iPad is providing a critical lifeline
for doctors, nurses and patients. Its versatility is what makes iPad
such an essential device. With the power of the App Store
and over a million iPad apps, the iPad can do
whatever you need it to do.

We're inspired to see how iPad's impact
has been felt across the world. This year marks the ten years
since we shipped our very first iPad. And in that time, it has become one of the most successful
consumer electronics products ever. We've now sold over 500 million iPads
to customers around the world. And more and more new customers
are just discovering iPad for the very first time. In fact, more than half of our iPad customers
are buying their very first iPad. That's just incredible! And users love their iPads. iPad has been ranked number one
in customer satisfaction for ten straight years– every year since it launched. Our users are doing more than ever
with iPad, so we continue to push iPad forward. This is a big year for iPad. Earlier this year, we made
some great updates to the iPad Pro, including the A12Z chip, new pro camera system, LiDAR Scanner and so much more.

Today, we're updating
the rest of our full-size iPad lineup, starting with our most popular iPad. And here's Ted to tell you more about it. We're incredibly proud of the role iPad
is playing in the lives of so many people. Users love our iPad 7th generation because it delivers a beautiful
10.2-inch Retina display with support for Apple Pencil
and the full-size Smart Keyboard all in a thin, light
and affordable design. And our customers love
all the things they can do with it, from taking notes
as they learn something new to playing their favorite game. So this year,
we're taking its beloved design and cranking up the performance
with this… the new iPad 8th generation. It's more capable than ever, and it starts with the A12 Bionic. This chip is a powerhouse. It features a powerful CPU
and superfast GPU.

Compared to the already fast chip
in last year's iPad, it has a 40% faster CPU and delivers a massive two-times jump
in graphics. This extra performance is great for everything from
working with high-resolution content to immersive gaming experiences. And compared to the competition
over the last year, it's not even close. This new iPad with the A12 Bionic
is up to two times faster than the top-selling Windows laptop, it's up to three times faster
than the top-selling Android tablet, and it's up to a whopping six times faster
than the top-selling Chromebook.

IPad leaves the competition in the dust. And all that power is delivered
in a thin and light design that's super portable with great cameras
and all-day battery life. Now, our A-series chips are
more than a CPU and GPU. They include powerful custom technologies, like the Neural Engine
for machine learning, which comes to our most popular iPad
for the very first time. It's capable of processing
up to five trillion operations per second. And it powers some magical experiences
on iPad, like allowing you to instantly transform
the color of your photos or even analyze your tennis game and provide real-time stats
like ball speed and body positioning. Altogether, the A12 Bionic
takes performance to the next level and makes iPad more powerful than ever. Now let's talk about accessories.

They expand the versatility of iPad. iPad 8th gen
works with the full-size Smart Keyboard and keyboards from Logitech, like the Combo Touch with trackpad and the Rugged Combo
that's so important for schools. And of course, this new iPad works
with one of our most beloved accessories, Apple Pencil. With its incredible precision
and low latency, plus features like
pressure sensitivity and tilt, it's the gold standard for creativity and enables artists
to bring their vision to life.

And we've seen it become an essential tool
to journal and take detailed notes. We're blown away
by what we've seen people create with Apple Pencil on iPad. There's really nothing else like it. And taking the Apple Pencil experience
to a whole new level is iPadOS 14, which adds
powerful new pencil capabilities and other new features as well. Let's see it in action.

IPadOS 14 makes iPad even more intuitive,
fun and productive, because you can get your work done
just about anywhere. Handwritten text is just as powerful
as typed text. iPadOS even understands what you write, letting you take quick actions
with just a tap. As you sketch, shape recognition helps you draw
perfect circles, stars and more. Smart Selection understands the difference
between handwriting and drawings, making it easy
to select only what you want and paste your handwritten notes
as typed text into another app. New compact UIs mean
you can stay focused on the task at hand. And we know,
once you start using Apple Pencil, you're not gonna want to put it away. So, we have Scribble, which lets you handwrite
into any text field, even straight into numbers… or to add a final thought
to that document you've been working on. The new iPad and the power of iPadOS 14
are an amazing combination, making it possible to express your ideas
however you want to, wherever you are.

With iPadOS 14, the already amazing experience
of Apple Pencil gets even better. These powerful handwriting
and note-taking features join a host of other new features that continue to push
what's possible on iPad. And it all runs beautifully
on the new iPad 8th generation with its 10.2-inch Retina display, huge performance boost
from the A12 Bionic, keyboard and pencil support, great cameras and so much more. And it starts at just $329. And it's just $299
for our education customers. Nothing else delivers
this level of performance and capability at such an affordable price. Customers can order
iPad 8th generation today, and it will be available
starting this Friday. Now back to Tim. iPad 8th generation,
with its huge boost in performance, and the incredible features in iPadOS 14 will enable even more people
to do more amazing things. And that's not all. As I told you, we're updating
our entire full-size lineup. So that brings us to iPad Air. iPad Air was designed to deliver
pro features at a very affordable price. And today we are thrilled to introduce an all-new,
completely redesigned iPad Air.

And here it is. ["Heybb!" by binki playing] This is the new iPad Air. And to tell you all about it,
I'd like to hand it over to Laura. The new iPad Air starts
with a gorgeous design. The all-new thin and light enclosure
and narrow border design features a beautiful all-screen display. Each element of iPad Air
is meticulously crafted, from the precisely machined top button to the sculpted detail around the camera. And the new iPad Air design
comes in five gorgeous colors, including a new rose gold,
green and sky blue finish. Our customers are going to love
these colors. And this new design features
a stunning Liquid Retina display.

In the same footprint as the previous Air, the new iPad Air features a larger,
10.9-inch Liquid Retina display with a resolution of 2360 by 1640. That's over 3.8 million pixels for extra-crisp text and photos. And, it has advanced display technologies
like full lamination, wide color, True Tone and an anti-reflective coating that, combined,
deliver an amazing visual experience. To give our customers
this beautiful all-screen design meant finding a new home
for one of the most popular features: Touch ID.

So we designed a next-generation Touch ID and integrated it
right into the top button. This provides convenient
and secure authentication while allowing the display
to extend on all sides. This is the smallest authentication sensor
we have ever designed, and it delivers the same performance,
ease of use and security you know and trust from Touch ID. The technology under the button
is really amazing. It uses a sapphire crystal lens
and next-generation custom sensor that more efficiently captures
the details of a fingerprint.

And it uses a faster Secure Enclave to more quickly authenticate
the fingerprint data. And using it is as simple as ever: just touch the top button
to unlock your iPad, log in to apps or use Apple Pay. It's fast, easy and secure. Another reason customers love iPad Air
is its performance. So we're debuting
an incredibly powerful new chip which is going to give the new Air
a huge leap in performance. To tell you more, here's Tim Millet. I'm super excited to tell you
about the powerful new chip we built into the new iPad Air: our latest A-series processor, A14 Bionic. Our goal is to build chips
with industry-leading performance, powerful custom technologies
and extremely efficient use of energy to make every one of our products
best in class. One way we do this
is by aggressively adopting cutting-edge silicon process technology
year after year.

And now with A14,
we'll be the first in the industry to use the breakthrough
five-nanometer process technology. The incredibly small scale of this process
challenges the laws of physics. In fact, we're talking about
a scale so small, the dimensions of these five-nanometer
transistors are measured in atoms. This means we were able to pack
11.8 billion transistors into A14. That's an increase of nearly 40%
over our seven-nanometer chip. We use these additional transistors
to deliver new features, increased power efficiency
and increased performance in nearly every aspect of the chip. A14 Bionic includes a big update
to our CPU.

Our architecture runs
more instructions in parallel, resulting in great performance
at lower power. And it integrates large,
high-performance caches sized to meet the needs
of the most demanding applications. For A14's powerful new six-core design, this results in an enormous 40% increase
in CPU performance compared to the previous iPad Air. A14 also features
our newest GPU architecture, scaled to deliver
the maximum sustainable performance at the lowest possible power– an approach that also allows us to deliver
industry-leading peak performance when it's needed most. For A14, our new four-core design delivers a 30% increase
in graphics performance as well. And when you compare
the new iPad Air with A14 to the best-selling laptop
in its price range, a device nearly three times thicker
and four times heavier, the new iPad Air has up to two times
faster graphics performance in its incredibly thin and light design. So for customers using iPad Air
for performance-intensive apps like editing 4K videos,
creating works of art or playing immersive games, the incredible performance of A14
can handle them all with ease.

In addition to the blazing-fast CPU
and GPU, A14 is loaded with custom technologies
that drive the unique iPad experience, like a much faster Neural Engine, which will make iPad Air more powerful
for machine learning. By doubling the number of cores
to build a 16-core architecture, the Neural Engine in A14 is capable
of executing an amazing 11 trillion operations
per second. This increases ML performance by up to
two times over the previous generation. In addition, our CPU is further optimized with second-generation
machine learning accelerators, which come to iPad for the first time and accelerate the matrix multiplication
frequently used in ML computations at up to ten times faster
than the previous Air. Now, the combination
of the new Neural Engine, the CPU ML accelerators
and our high-performance GPU deliver breakthrough
machine learning capabilities to elevate apps built on Core ML
to an entirely new level of performance. So that's the new A14 Bionic.

It delivers big performance updates
for the CPU and GPU, makes iPad Air much more powerful
for machine learning and also features the latest ISP
for higher-quality videos and photos and even faster Secure Enclave
for Touch ID. This is by far the most advanced chip
we've ever made, and we're thrilled
to bring it to the new iPad Air. Now back to you, Laura. Wow, the A14 is a huge leap forward
in performance. And we've worked with
a number of developers to see what they can do
with the new iPad Air. So let's take a look. I'm Karim Morsy.
I'm a developer of djay Pro AI. djay Pro AI is an app that brings all
the tools of a professional DJ to iPad. The A14 Bionic allows us to build
intelligent features into the app. You touch the record,
and then you start scratching. You can actually scratch in the air. It just blows our mind
that this is possible now. Hi, I'm Alexey from Pixonic,
developer of the game War Robots. The A14 Bionic chip allows us
to deliver console-level graphics on a device you can hold in your hands.

It's quite amazing to have a real-time,
six-versus-six multiplayer game running on iPad at 60 frames per second. For example,
the textures are much more detailed, the shadows are dynamic, and reflections are more realistic. It looks amazing. I'm Andrius, and we're from Pixelmator. Pixelmator Photo is a photo editing app
for enhancing photos. So I think everyone's seen the movies
where somebody's pointing at a screen, and goes, "Okay, zoom in on that.
Now, enhance." And now I've brought that to iPad. The Apple Neural Engine
allows us to build functionality we never thought possible. The ML Super Resolution feature
finds individual details: edges, colors, gradients, textures, and it combines it back in an image. Now, we can build intelligent features
into the app. The possibilities
are just endless with this.

[record scratches] With the A14 chip, the new Air is going to bring
incredible performance to customers looking to step up
to a more powerful iPad. And there's more. Another great feature
we're bringing to iPad Air is USB-C. USB-C increases data transfer speeds
up to 5 gigabits per second. That's a tenfold jump in performance
over the previous Air. It provides a fast connection
to a host of external devices, like cameras, drives
and external monitors up to 4K. The new Air also includes
great cameras front and back. The front 7-megapixel FaceTime HD camera
supports Smart HDR, improved 1080p video capture
and better low-light performance for really high-quality video calls. And on the back is the same
12-megapixel camera used in the iPad Pro, with focus pixels and a larger aperture
to capture incredibly sharp photos and stunning 4K video, enhanced with
improved video stabilization, so the photos and videos
our customers take with the new Air are gonna look better than ever. And to elevate the audio experience,
we've redesigned the speaker system, providing stereo audio in landscape mode. Great for kicking back and enjoying
your favorite movies and TV shows.

The new Air also works
with our amazing accessories, including Apple Pencil, which attaches magnetically to the side
for pairing, charging and storage, and the beautiful Magic Keyboard, with floating design
and built-in trackpad. So this is the new iPad Air, featuring a 10.9-inch
Liquid Retina display, next-generation Touch ID, a huge boost in performance
with A14 Bionic, USB-C, advanced cameras, Wi-Fi 6 and LTE that's 60% faster. This is by far
the most powerful iPad Air ever. Let's check it out. [electronic music playing] So that's the new iPad Air, and we can't wait
to get it into our customers' hands. It'll start at $599. It will be available beginning next month. And finally, we're very proud that the new Air and eighth-generation iPad
have been carefully designed to have minimal impact on the environment and support
our overall net zero carbon goal. Both iPads use
100% recycled aluminum enclosures, and all of the wood fiber in the packaging
of both iPad models is recycled or comes from responsibly managed forests. Both iPads use 100%-recycled tin solder
in their main logic boards and are free of harmful substances. So while our work here is never finished, we're proud of the progress we've made
with these new products.

So today, we have
our most advanced iPad lineup ever. It's really a huge year for iPad: an incredible new iPad Air delivering
more pro features to even more customers, an iPad 8th generation
with massive jump in performance, together with the latest iPad Pro and the mighty iPad mini, combined with the advanced features
in iPadOS 14 make these by far the most exciting
iPads we've ever shipped. Now back to Tim. What a great day of announcements. We will also be releasing
major OS updates tomorrow, beginning with iOS 14: a huge release that transforms
the core experience of iPhone with redesigned widgets
right on the Home screen, a new way to organize your apps
with the App Library and a new and even faster way to
experience apps the moment you need them with App Clips.

IPadOS 14, which lets you do
even more with Apple Pencil, provides huge improvements to iPad apps and takes the iPad experience
even further. watchOS 7 provides a whole new way
to discover and share watch faces, a new Sleep app,
automatic handwashing detection and provides additional workouts
and fitness metrics. And tvOS 14, which makes
your big-screen experience even better with improved Picture in Picture, audio sharing with AirPods,
Apple Music lyrics, secure camera feeds from HomeKit
and multiuser gaming support. All of these new releases
will be available tomorrow.

And all of the products we announced today
will ship with these OS updates. Thank you all for joining us. At Apple, our mission is to design
products and services that empower and inspire you. And we're so excited to see what you'll do with all of the new innovations
introduced today. Everyone take care,
stay safe, and have a great day..

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